Shared-Posthuman Imagination:
Human-AI Collaboration in Media Creation
Investigating the use of generative AI tools
in media creation in the context of responsible AI.

Undoubtedly, generative AI is revolutionising media production, changing the parameters of what constitutes creativity, authorship, and ownership in unprecedented ways. Now more than ever, users of generative AI can produce stories, scripts, images, music, and even entire films simply by prompting widely available, often free-to-use AI models that have been trained on large datasets through machine learning processes. However, these same technological breakthroughs have also brought with them a series of moral, ethical, and legal challenges that need to be addressed as a matter of urgency.